World Transformation Agenda – Communication for Behavioural Impact and Changing Attitude and Behaviour at Scale Framework

The Strategic planning and behavioral and social communication begin with the fundamentals: People cannot act on a suggested behavior if they are not aware of and knowledgeable about it, nor can they act if they are not engaged in a full, fair review of its benefits and advantages in relation to the cost and effort involved in putting it into practice.

Human behavior is the common denominator for Design and Delivery of National and International Development Cooperation Policy, Program, Project Interventions 3PIs that Work for each specific Community, Sub-national, National, Sub-regional, Regional and Global location context. What people do or do not do has a tremendous impact on National and International Development Cooperation Impact, and success therefore depends on the active participation and contribution of people, including those who are affected and at risk. A one-size-fits-all response is thus not applicable, and the response must be adjusted to local conditions, including socioeconomic-political circumstances. Understanding is needed of how a Community or Country perceives and comprehends National and International Development before strategies to affect behavior for good are designed. Thus, communities in each of the 193/306 UN Member States must be recognized as active participants in response and management. Without this, work towards achieving Delivery on SDG Pledge in all 193/306 UN Member States would be Fluke.

Cultural competence is a set of congruent behaviors, attitudes and policies that come together in a system, agency or among professionals to enable that system, agency or that group of professionals to work effectively in cross-cultural situations. Cultural competence leads to trust and trust is a core ingredient in timely reporting and early detection of outbreaks. Developing the public’s trust in Design and Delivery of National and International Development Cooperation 3PIs appropriate for each specific location context means that the National and International Development Cooperation system must also demonstrate cultural competence so that if modifications in behavior are urgently needed, those who are at risk will understand, accept the changes and implement them themselves, in their family groups and in their community, country or continent.

COMBI CABS addresses all the Interpersonal, Group, Organizational and Social elements of Behavioral and Social Communication that Work for Delivery of SDGs Pledge in all 193/306 UN Member States, together by integrating communication experience and learning and therefore coordinating a variety of expertise and inputs to respond to the different communication needs of different groups for a specific behavioral result. The goal of COMBI CABS is to achieve desired behavioral results on Countries and Organizations sides.